Dairy Queen® Hits a Home Run This Summer with Brownie Batter Blizzard® as Blizzard of the Month in June
MINNEAPOLIS – As baseball season hits the halfway point and summer comes into full swing, Dairy Queen® steps up to the plate batting 1000 with the Brownie Batter Blizzard® as June’s Blizzard of the Month.
First introduced in 2004, the Brownie Batter Blizzard is one of the most successful of all flavors debuting as a Blizzard of the Month.
Made with creamy DQ® soft serve blended with rich, “hand-scooped” brownie batter and moist fudge brownie pieces, the Brownie Batter Blizzard is available at participating Dairy Queen and DQ Grill & Chill® locations nationwide beginning June 1.
“Brownie Batter is one of those flavors Blizzard fans can’t get enough of,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “All of our Blizzard flavors appeal to the crave, but we really knocked one out of the park with Brownie Batter. It’s a great summertime flavor for us.”
The Brownie Batter Blizzard launch will be supported with national television advertising. The first Brownie Batter Blizzard commercial, created in 2004 and tagged “Tongue Tied,” received notoriety, winning several major industry awards, including one from the Association of Independent Commercial Producers (AICP), and is permanently on display at the Museum of Modern Art in New York City.
The average retail price of the Brownie Batter Blizzard is $3.09 for the 12 oz., $3.49 for the 16 oz. and $3.99 for the 21 oz. Many Blizzard flavors can be made into delicious cakes, perfect for celebrating special occasions such as Father’s Day, picnics and birthdays. The average price of a Blizzard cake is $21.49 for the eight-inch and $23.69 for the 10-inch.
Also available through June at Dairy Queen is the Nut & Fudge Waffle Bowl Sundae, made with our famous vanilla soft serve covered in creamy peanut butter topping, rich hot fudge, peanuts, whipped topping, and served in a fresh baked chocolate coated waffle bowl. The average retail price is $3.69.
Dairy Queen began blending simple combinations of cookies, candies, fruits, nuts and DQ soft serve in 1985 to create the signature Blizzard Flavor Treat. Since then, one-of-a-kind flavors such as Strawberry CheeseQuake®, Midnight Truffle, Turtle Oreo®, Banana Cream Pie and Tin Roof Brownie have delighted Dairy Queen fans as featured Blizzards of the Month, a program that began in 2003.
The incredible popularity of the Blizzard brand led Dairy Queen to initiate the Blizzard Fan Club in 2005, which has grown to more than two million members. Log on to the newly designed Web site at BlizzardFanClub.com.
Dairy Queen also recently introduced a new permanent value menu at participating locations that offer a full food menu. Known as Sweet Deals, customers have a freedom of choice, allowing them to mix and match nine menu items, choosing two for $3, three for $4 or four for $5. In all, customers will have more than 20,000 combinations to choose from.
About IDQ
International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and other foreign countries, offering world famous dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company run by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway Inc. Following the successful roll out of the DQ Grill & Chill® concept, the Dairy Queen system’s quick-service food concept that features an expanded menu and newly designed restaurant interiors, IDQ began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius locations blend a sleek, new look with the feel of a traditional ice cream treat shop and offers a treat menu that includes traditional DQ favorites as well as the Orange Julius line of premium fruit smoothies and fruit drinks.
Contacts
Dean Peters
Director of Communications
International Dairy Queen, Inc.
7505 Metro Blvd.
Minneapolis, MN 55439
Phone: 1 (952) 830-0204
