Blizzards® To Benefit Children's Miracle Network on August 7
Miss America 2008 Kirsten Haglund serves honorary spokesperson
for annual Dairy Queen Miracle Treat Day
Minneapolis – Blizzards are in the forecast for August 7, and that's just what a whole lot of folks throughout North America are looking forward to.
On Thursday, August 7, participating Dairy Queen® and DQ Grill & Chill® locations will celebrate the third-annual Miracle Treat Day (www.miracletreatday.com) and donate proceeds from every Blizzard sold that day to Children's Miracle Network, a non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals.
Miss America 2008 Kirsten Haglund, a national goodwill ambassador for Children's Miracle Network, will serve as honorary spokesperson for Dairy Queen's Miracle Treat Day. Miss America titleholders have been involved with Children's Miracle Network, visiting hospitals and helping with fundraising activities since 1989.
Born in Farmington Hills, Michigan, 19-year-old Haglund studies musical theater at the University of Cincinnati and ultimately hopes to perform on Broadway. "I am honored to be a spokesperson for Miracle Treat Day as I know this event will do so much to help children in local hospitals throughout North America," said Haglund.
Dairy Queen has been a supporter of Children's Miracle Network since 1984, raising more than $70 million during that time.
"We welcome Kirsten to our Miracle Treat Day celebration, as she is such a positive role model and her visits are so inspiring to the children and adults she meets during her reign," said Michael Keller, chief brand officer for International Dairy Queen. "Last year we raised more than $4 million during Miracle Treat Day, and we look forward to topping that this year."
Dairy Queen will serve up a variety of Blizzard Flavor Treats during Miracle Treat Day, including Oreo, the featured Blizzard of the Month for August. The Oreo Blizzard debuted in 1985, the Blizzard's inaugural year, and to this day remains the most popular flavor.
For the participating Dairy Queen location nearest you, visit www.miracletreatday.com.
The incredible popularity of the Blizzard brand led Dairy Queen to initiate the Blizzard Fan Club, which has already grown to more than 1.3 million members (log on to www.blizzardfanclub.com). For more information about Dairy Queen, visit www.dq.com.
About IDQ
International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen(r) stores in the United States, Canada and foreign countries, offering dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company owned by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway. Following the successful roll out of DQ Grill & Chill®, Dairy Queen's quick-service food concept that features an all-new expanded menu and newly designed restaurant interiors, Dairy Queen began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius blends a sleek, new look with the feel of a traditional ice cream treat shop and offers an expanded treat menu that includes traditional DQ favorites, the Orange Julius line of smoothies and fruit drinks, and new signature desserts and sundaes.
About The Miss America Organization
The Miss America Organization is one of the nation's leading achievement programs and the world's largest provider of scholarship assistance for young women. Last year, the Miss America Organization and its state and local organizations made available more than $45 million in cash and scholarship assistance. For more information, go to www.missamerica.org.
About Children's MIracle Network
Children's Miracle Network – the alliance of premier hospitals for children – is a non-profit organization dedicated to saving and improving the lives of children by raising funds for children's hospitals across North America. Each year the 170 Children's Miracle Network hospitals provide the finest medical care, life-saving research and preventative education to help millions of kids overcome diseases and injuries of every kind. For more information, visit www.childrensmiraclenetwork.org.
Media Contacts
Chris Feeley
954-776-1999 ext. 237
cnfeeley@piersongrant.com
Adam Singer
954-776-1999 ext. 231
asinger@piersongrant.com
