Dairy Queen® Springs into April with the Midnight Truffle Blizzard®

MINNEAPOLIS – The beginning of the spring season is a time of renewal and Dairy Queen® is celebrating with a new Blizzard® flavor, the Midnight Truffle Blizzard, debuting as the April Blizzard of the Month.

Available at all Dairy Queen and DQ® Grill & Chill® locations nationwide throughout April, the Midnight Truffle Blizzard is a flavorful mix of decadent chocolate truffle pieces blended with rich dark cocoa fudge and creamy vanilla DQ soft serve.

“What a treat for Blizzard fans to enjoy this amazing premium truffle flavor at the sweetest of prices,” said Michael Keller, chief brand officer for International Dairy Queen, Inc.  “Truffles are a cravable taste and that’s what our customers have come to expect from our new Blizzard flavors. This is the first of what we hope will be many Blizzards made with truffles.”

Believed to have originated in France, the truffle is named for its visual similarity to the French mushroom of the same name. Like the original truffle, the chocolate truffle has become synonymous with luxury and a sumptuous taste experience. Truffles are made in a variety of styles and in many chocolate houses the chocolatier’s finest ingredients are reserved for the truffle.

The average retail price of the Midnight Truffle Blizzard is $3.09 for the 12 oz., $3.49 for the 16 oz. and $3.99 for the 21 oz.  Many Blizzard flavors can be made into delicious cakes, perfect for celebrating special occasions such as Easter, spring picnics and birthdays. The average price of a Blizzard cake is $21.49 for the eight-inch and $23.69 for the 12-inch.

Also new on the treat menu at Dairy Queen this spring is the Nut & Fudge Waffle Bowl Sundae.  Made with creamy vanilla soft serve covered in peanut butter, hot fudge, peanuts, whipped topping and served in a fresh baked chocolate coated waffle bowl, the average retail price is $3.69.

Dairy Queen began blending simple combinations of candies, cookies, fruits, nuts and DQ soft serve in 1985, to create the signature Blizzard Flavor Treat. Since then, one-of-a-kind flavors such as Strawberry CheeseQuake®, Brownie Batter, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as featured Blizzards of the Month, a program that began in 2003.

The incredible popularity of the Blizzard brand led Dairy Queen to initiate the Blizzard Fan Club in 2005, which has grown to more than 2 million members. Log on to the newly designed Web site at www.BlizzardFanClub.com.

Dairy Queen also recently introduced a new permanent value menu at participating locations that offer a full food menu. With Sweet Deals, customers have a freedom of choice, allowing them to mix and match nine menu items, choosing two for $3, three for $4 or four for $5.  In all, customers will have more than 20,000 combinations to choose from.

About IDQ

International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and other foreign countries, offering world famous dairy desserts, hamburgers, hot dogs and beverages.  IDQ is part of the Berkshire Hathaway family, a company run by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway Inc.  Following the successful roll out of the DQ Grill & Chill® concept, the Dairy Queen system’s quick-service food concept that features an expanded menu and newly designed restaurant interiors, IDQ began testing the DQ® Orange Julius® concept in August 2005.  DQ Orange Julius locations blend a sleek, new look with the feel of a traditional ice cream treat shop and offers a treat menu that includes traditional DQ favorites as well as the Orange Julius line of premium fruit smoothies and fruit drinks.

Contacts

Dean Peters
Director of Communications
International Dairy Queen, Inc.
7505 Metro Blvd.
Minneapolis, MN 55439
Phone: 1 (952) 830-0204