DQ® Brings Back St. Patrick’s Day Favorite
Mint Oreo® Blizzard® is the Blizzard of the Month for March
MINNEAPOLIS – Going green is the latest craze: green buildings, green energy initiatives and a green lifestyle. Dairy Queen® is doing its part by bringing back its best-selling green Blizzard® Flavor Treat, Mint Oreo®, as Blizzard of the Month for March.
“This refreshing treat is a minty spin on our best-selling Oreo Blizzard,” said Michael Keller, chief brand officer for International Dairy Queen, Inc. “Its green color really connects with St Patrick’s Day and the beginning of spring celebrations and fits right in with the ‘going green’ trend.”
The annual feast day that has come to be known as St. Patrick’s Day originated in the Emerald Isle and traditionally is celebrated on March 17, not only in Ireland but in countries around the world. Dairy Queen’s Mint Oreo Blizzard debuted in 1997 and is brought back each March so DQ® fans can celebrate all month.
Available at all Dairy Queen and DQ Grill & Chill® locations nationwide throughout March, Mint Oreo is a flavorful mix of Crème de Menthe topping, Oreo cookies and creamy DQ soft serve. The average retail price of the Mint Oreo Blizzard is $3.09 for the 12 oz., $3.49 for the 16 oz. and $3.99 for the 21 oz. Many Blizzard flavors can be made into delicious cakes, perfect for celebrating special occasions such as St. Patrick’s Day, early spring picnics and birthdays. The average price of a Blizzard cake is $21.49 for the eight-inch and $23.69 for the 12-inch.
Dairy Queen began blending simple combinations of cookies, candies, fruits, nuts and DQ soft serve in 1985, to create the signature Blizzard Flavor Treat. Since then, one-of-a-kind flavors such as Strawberry CheeseQuake®, Brownie Batter, Turtle Oreo, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as featured Blizzards of the Month, a program that began in 2003.
The incredible popularity of the Blizzard brand led Dairy Queen to initiate the Blizzard Fan Club in 2005, which has grown to more than 2 million members. Log on to the newly designed Web site at www.BlizzardFanClub.com.
About IDQ
International Dairy Queen (IDQ), headquartered in Minneapolis, Minn., develops licenses and services a system of more than 5,600 Dairy Queen® stores in the United States, Canada and other foreign countries, offering world famous dairy desserts, hamburgers, hot dogs and beverages. IDQ is part of the Berkshire Hathaway family, a company run by Warren Buffett, the legendary investor and CEO of Berkshire Hathaway Inc. Following the successful roll out of the DQ Grill & Chill® concept, the Dairy Queen system’s quick-service food concept that features an expanded menu and newly designed restaurant interiors, IDQ began testing the DQ® Orange Julius® concept in August 2005. DQ Orange Julius locations blend a sleek, new look with the feel of a traditional ice cream treat shop and offers a treat menu that includes traditional DQ favorites as well as the Orange Julius line of premium fruit smoothies and fruit drinks.
Contacts
Dean Peters
Director of Communications
International Dairy Queen, Inc.
7505 Metro Blvd.
Minneapolis, MN 55439
Phone: 1 (952) 830-0204
